Rebranding to a colourful World(line)

Bambora was acquired by payment giant Worldline, and as Stibo Complete had previously handled packaging tasks for Bambora, we were again given the opportunity to rebrand and refresh all product packaging and elements for the entire Nordic retail market. 

The significant difference was that Worldline’s corporate visual identity (CVI) had significantly more colour choices, combination options and design variations than the previous Bambora universe.

This exciting challenge led us through an extensive series of tests and test prints, where we also had the opportunity to improve the functionality, design and durability of the products. A commitment to eco-friendly materials was maintained without compromising functionality and quality. As a major player in the payments industry, Worldline has a global awareness of the environment and quality (ESG/CSR) across borders.