A piece of paper makes a difference

Djøfbladet originally wanted to compensate for CO2 production and counteract CO2 emissions by purchasing e.g. quotas or credits. However, we recommended that we carry out a climate calculation to map the carbon footprint of the total production and make it clear where optimisation would be achievable.

The study and calculations resulted in Djøfbladet choosing a different – and more environmentally friendly – paper for the magazine. A choice that reduced the magazine’s carbon footprint by 36.3% – without compromising on quality.