Case studies


Nordic design and quality for the whole world

BoConcept sets the same high standards for their marketing materials as they do for their furniture. That’s why at Stibo Complete, we work closely with the furniture company’s marketing department in Herning to create the very best marketing solutions for the company.

BoConcept has six annual store campaigns and Stibo Complete supplies marketing material. Promotional products are produced for the chain’s 285 stores worldwide in no less than 19 different languages. In addition to the production and printing itself, we also handle logistics, which saves time in a “just-in-time” world.


We set high standards for ourselves and our printed matter to reproduce colours and moods as true and as natural as possible. We see Stibo Complete as a good sounding board, both in terms of material selection and options.

Jette Graulund

Marketing Manager at BoConcept

A versatile campaign package

A typical promotional package consists of iron-coated film for hotspot areas, contour-cut decals for windows and walls, banners for windows, signs, hang tags, postcards and much more.

Campaign materials and printed matter must reflect that BoConcept is a Premium Lifestyle Brand and help to present the quality and style of the products.

Contour-cut window text

We make contour-cut text for both inside and outside mounting on BoConcept’s window panes. The shops mount these using the transfer paper supplied with the films.

For a typical campaign, we deliver around 2,000 films in 18 variants and 18 languages. There is a lot of complexity involved in such packs, as we must ensure that the right films reach the right stores in the right countries.

Catalogues in mass circulation

BoConcept has its main catalogue printed every year in a print run of 1.8 million – and in 19 different languages. Despite the large order volume, there is no compromise on quality. This is evident in this year’s catalogue, where the cover has a nice soft-touch finish with partially raised foil embossing.

Stibo makes its mark

In addition to the regular tasks mentioned above, Stibo Complete often helps with other special productions. For example, to celebrate the 10th anniversary of the chain’s popular IMOLA chair. For this, 600 limited edition chairs were produced, each of which was to have an emblem affixed to the bottom with a sequential number. Stibo Complete was responsible for producing this specially designed emblem with an individual number embossed on the surface.

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