Case studies


Hybel's new catalogue is a source of home dreams

When Hybel makes your dreams come true, the quality and experience is top notch – as reflected by the construction company’s new catalogue.

The 102-page catalogue contains everything from floor plans and inspiration to information about Hybel’s construction process. There were high demands for even the smallest detail in both plans and pictures – and there was a particular desire for an exclusive look that could be felt when you held the catalogue in your hands.


"Our catalogue must reflect Hybel's product and identity – it has to stand out and make a really good first impression. Stibo Complete has definitely helped to ensure that."

Carsten Jæger Nørbjerg

Sales and Marketing Director, Hybel

Every detail has been considered

Hybel has chosen the Munken Kristall paper quality, which with its untreated and exclusive look forms the basis for an optimal display of photos and details. The paper is razor sharp in terms of white balance, and has a unique softness to it. The whole catalogue experience is topped off with a nice soft-touch lining on the cover, which is also made with a punch-out of Hybel’s iconic thought bubble, which serves as an eye-catching detail on the front cover.

For optimal durability, the catalogue is glue-bound with flex binding and 4 bends. As an extra detail, a transparent plastic pocket has been placed on page two for the building consultants’ business cards. That way, the catalogue serves as an indispensable and elegant sales tool.

Collaboration between agency and printer

“The collaboration on our new catalogue has been really good. With our advertising agency Superego as a link, we feel that our DNA and values have been expressed in the best possible way. Stibo Complete has lived up to our expectations throughout – and our customers give us high praise for the catalogue”, says Carsten Jæger Nørbjerg.

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