Effection will become part of Stibo Complete Group while continuing to operate as an independent brand under its existing management. By combining complementary expertise and expanding capacity, the acquisition will enhance the group’s offering to its customers.

On 1 October 2026, Stibo Complete Group A/S acquired all shares in Effection A/S. Effection will retain its name and existing management team, led by CEO René Rafn Hansen, and will continue to operate as an independent company within the group alongside Stibo Complete, GigantPrint, EversFrank and Distribution Plus.

The acquisition reflects a shared view of the market’s direction. Customers increasingly expect integrated solutions that combine strategic advice, creative development, digital platforms and efficient execution. Together, the companies will offer a broader platform with the expertise and capacity to deliver complex projects in both domestic and international markets.

Strengthening the group’s market position

The acquisition represents another important step in Stibo Complete Group’s strategic development. While previous investments have primarily strengthened the group’s production platform, Effection adds further expertise in consulting, creative development and the delivery of visual branding solutions, together with digital platforms such as BrandEasy. Effection also contributes additional capacity and specialist expertise in large-format production, complementing the group’s existing capabilities.

“Stibo Complete Group has a strong position in the graphic and visual communication industry. Bringing Effection into the group expands our capabilities in consulting, branding and visual solutions. This acquisition is an important strategic step and supports our long-term ambition to invest in the areas where customer needs and the market are evolving,” says Søren Henriksen, CEO of Stibo Complete Group.

Stibo Complete Group is owned by the Stibo Foundation, whose history dates back to 1794. For generations, the foundation has taken a long-term approach to investing in development and value creation across the graphic and visual communications industry.

Broader and more integrated offerings

Effection develops and delivers visual branding solutions for businesses in Denmark and international markets. Its services span strategic consulting, creative development, retail and branded environments, events and brand activation, signage and wayfinding, corporate headquarters, vehicle fleets, digital displays and print media.

In recent years, Effection has evolved from a production-focused business into a strategic partner providing end-to-end delivery. The company helps customers create consistent and compelling brand experiences across physical touchpoints.

Together, Effection and Stibo Complete Group will establish a stronger centre of expertise spanning the entire value chain – from strategic consulting and branding to production, logistics and execution across multiple markets and customer segments.

“Stibo Complete Group recognises the strong position Effection has built and supports our strategy and future direction. The new ownership provides a robust professional and financial foundation from which we can accelerate our development, while preserving our brand, strategic focus and close customer relationships. For our customers, this means access to broader expertise and greater international capacity as their needs grow or become more complex,” says René Rafn Hansen, CEO of Effection A/S.

Greater capacity and new opportunities

Stibo Complete Group operates in Denmark, Sweden, Norway and Germany. The addition of Effection broadens the group’s expertise, increases its capacity and strengthens its professional network.

The change of ownership will not affect customers’ existing relationships with Effection. The company will maintain its focus on quality, expert advice and long-term partnerships, while providing customers with access to broader expertise and greater capacity through Stibo Complete Group.

About Stibo Complete Group

Stibo Complete Group A/S is a full-suite graphical supplier with operations in Denmark, Sweden, Norway and Germany. The group comprises Stibo Complete, GigantPrint, EversFrank and Distribution Plus, generates annual revenue of approximately EUR 250 million and employs more than 800 people. Stibo Complete Group is owned by the Stibo Foundation.

About Effection A/S

Effection develops and delivers visual branding solutions that help leading brands achieve greater visibility and consistency. By combining print and digital solutions, the company manages the entire visual branding process – from concept and consulting through to final delivery and ongoing operation. Effection generates annual revenue of approximately EUR 35 million and employs around 190 people. Effection will continue to operate as an independent company within Stibo Complete Group under the leadership of CEO René Rafn Hansen.

For further information

Søren Henriksen
CEO, Stibo Complete Group
shen@stibo.com
tel. +45 2277 6544

René Rafn Hansen
CEO, Effection A/S
rrh@effection.dk
tel. +45 2019 4545